From the Elevate Desk:
Bellevue, WA – October 7, 2024 – Elevate Outdoor Collective, a leading innovator in the snow sports industry, is thrilled to announce that legendary professional snowboarder Todd Richards has signed a two-year contract as a Strategic Ambassador. In this role, Richards will represent both K2 Snowboarding and Morrow Snowboards, bringing his unparalleled experience and passion to the brands.
Todd Richards, a pioneer in the snowboarding world, is renowned for his contributions to the sport, both on and off the slopes. With a career spanning over three decades, Richards has earned numerous accolades, including X Games medals, World Championship titles, iconic video parts, burned-into-your-brain snowboard graphics, and the possibly snowboarding’s “oldest McTwist,” - but we’ll have to check in with The Bomb Hole’s Chris Grenier on this one. His influence extends beyond competition, as he has also made significant impacts in snowboarding media, commentary, and product development.
K2 Snowboarding, founded in 1987, has been a trailblazer in the snowboarding industry, constantly pushing the boundaries of innovation and performance. Morrow Snowboards, founded in 1989, has also been at the forefront of snowboard design, creating industry firsts like the iconic "Spoon" and "Lunch Tray" models. These brands have a rich history of shaping the snowboarding landscape, making them the perfect fit for a visionary like Richards.
As a Strategic Ambassador for K2 Snowboarding and Morrow Snowboards, Richards will collaborate closely with the brands to drive innovation, enhance product development, and strengthen community engagement. His deep understanding of standing sideways and “unique” insights will be pivotal in shaping the future of snowboarding equipment and experiences.
"We are beyond excited to welcome Todd Richards to the Elevate Outdoor Collective family," said Tom Johnson, Global Brand Director of K2 Snowboarding, helping to facilitate this project. "Todd's expertise, creativity, and lifelong passion for standing on a snowboard aligns perfectly with our values. His impact and dedication to snowboarding is a full 360. He cares so much about the product, the people, the retail partners that help snowboarders find the right product for them…it’s equal parts motivating and inspiring.
Richards expressed his enthusiasm for the partnership, stating, "I’m proud to be a part of this program. K2 has been in the sport since I started riding, and I hold longevity in very high regard. I’m excited to get moving on some new projects with both Morrow Snowboards and K2 Snowboarding and push the envelope of creativity and fun standing sideways!"
This collaboration marks a significant milestone for Elevate Outdoor Collective, reinforcing its dedication to fostering snowboarding’s culture and creative nature. With Richards on board, K2 Snowboarding and Morrow Snowboards are poised to continue leading the way in delivering innovative products and bridging the gap between the snowboard lifestyle, and the on-hill experience.
