It started with Tom Sims. Kelly and Kidwell fueled the flames, and Salasnek and Palmer burnt the house down. Today’s Sims team reflects the diversity of the snowboarder. Jump the entire mountain like John Jackson, dodge the camera like Scott Blum, ride the deepest powder, ride the iciest park — it is what you make it, and whatever that is, we make a snowboard for it.
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FROM THE MAG: THE PASSIONATE PURSUIT OF THE PERFECT TURN—PHOTOS, NOTES, AND MUSINGS WITH SIMS IN JAPAN
Willis Kimbel left his skateboard behind for a snowboard trip with the Sims team in Japan. This one is a great read, check out this story which first ran in the January issue of this year.
Promo Nine 'Worth the Squeeze' - SIMS SNOWBOARDS
Sims snowboard promo video from a trip to Japan and a spring gathering in Mammoth Lakes, Ca. Featuring John Jackson, Cody Warble, Nik Baden, Scott Blum, and more.