Press release from our friends at Nitro Snowboards:
(Milan, Italy / Zurich, Switzerland) – Nitro Snowboards is proud to announce an unexpected yet understandable collaboration with iconic Milan-based cycling brand Cinelli. What began as a conversation about creating a new ice cream flavor turned into something much bigger: a limited-edition capsule collection for those who live to Seek and Enjoy—on the bike, on the board, and beyond.
Rooted in a shared passion for community, adventure, and the pursuit of good times, the Nitro x Cinelli collection blends the worlds of snowboarding and cycling through design, creativity, and a deep appreciation for subculture and style.
"This collaboration with Nitro represents a true synergy between two iconic brands united by a shared commitment to innovation, performance, and design. Together, we’ve created products that fuse the unique spirit of Cinelli’s cycling heritage with Nitro’s snowboarding legacy—designed for those who seek both style and substance in their journey.” — Victor Luis, Chairman of Cinelli.
The result? A unique art-driven collection that includes:
At the creative heart of the project is longtime Nitro friend and artist FFF, who crafted the visual identity and art direction of the entire collection.
“Snowboarding and biking celebrate exploration and pushing limits. This collab isn’t about chasing performance, but creating moments that make people feel something — like the simple power of a shared smile.
When brands trust creatives with true freedom, they open the door to stories that stay honest to who they are. I’m grateful Nitro and Cinelli trusted me to show how respecting heritage can lead to fresh, joyful perspectives”.— FFF, Artist and Creative Director
From powder turns to summer switchbacks, the Nitro x Cinelli collection is designed for those who Seek and Enjoy year-round. It launches in two waves:
Stay tuned for the drops at their websites:
cinelli-milano.com
nitrosnowboards.com
"There’s something truly exciting about breaking away from expectations and creating something unexpected. When I first visited Cinelli, I felt the same spirit we have at Nitro — a tight-knit crew of passionate, creative individuals who live and breathe what they do. That kind of energy is rare in today’s world of global giants. When like-minded people come together with the freedom to make what feels right, magic happens. This limited-edition collaboration — born out of shared values, and a love for the ride — is a celebration of two worlds united by passion and purpose." — Andi Aurhammer, Nitro Managing Director