YES x Bónus Collab:
YES Snowboards just launched a bold new collaboration with Icelandic supermarket Bónus, known for its signature hot-pink logo featuring a cartoon pig. This partnership merges the worlds of snowboarding and Icelandic culture, celebrating both brands unconventional style and independent spirit. YES, known for their innovative snowboard designs and rider driven spirit, teamed up with Bónus to create a unique snowboard that highlights both the colorful, playful branding of the Icelandic store and the high-performance tech and aesthetics YES is known for.

By working with Bónus, YES seeks to bring a piece of Iceland’s charm and character to the slopes, appealing to both seasoned riders and newcomers looking for gear with personality. This unexpected crossover between snowboarding and grocery shopping culture has created buzz in both communities, offering snowboard enthusiasts an eccentric and eye-catching option for their gear while celebrating Iceland’s distinctive supermarket icon.

From Eiki Helgason: “Every year we try to partner with interesting people, artists or companies when designing our snowboard collection. Partnering with an Icelandic supermarket brand made perfect sense to us. Bónus supermarket is a legendary Icelandic brand with an iconic “piggy bank logo” that we have been wanting to put on our snowboards for many years.
We have also been waiting to shoot “Bónus - bonus footage” ever since we first released snowboard DVDs back in 2005.”