FROM THE MAG: RUN-IN—JESS KIMURA

Jess Kimura is snowboard royalty. From her standout years as a video part rider to, more recently, standing at the helm of The Uninvited and the path it's charting for women's snowboarding. Check out her Run-In interview from the October 2025 issue of the magazine. 

GNU MONEY AT MISSION RIDGE

GNU at Mission Ridge is a match made in heaven. Check out the whole team ripping on one of the sickest ropes around. 

FROM THE MAG: What Makes a Spot Legendary

What makes a spot legendary? It's a simple question, right? Well, we had to get to the bottom of one of snowboarding's greatest mysteries. Check out Norm's exploration into spot greatness from issue 5.1 right here

Simon Gschaider—Welcome to Salomon Snowboards

Big pickup from Salomon Snowboards. Simon Gschaider joins the crew and does it the right way, with a video part to cement his status on one of the strongest teams in the biz. Congrats Simon! Check out his part.

Backbone—A Video by Joonas Eloranta

Check out the newest solo part from one of Finland's best. Joonas came correct with this one so sit down and start your week off right. 

Issue 5.1: What's Inside?

Curious as to what's inside our latest issue? Check out this mini-dive into the print world of the October 2025 issue: 5.1

Swarm—Rome Snowboards Official Trailer

From the trailer alone we can already tell that the Rome crew snapped. Check out the teaser for Swarm, their newest project, and stay patient for October 27th when it hits the internet. 

Press Release—ThirtyTwo Announces Brad Alband as Creative Director

ThirtyTwo continues with the additions to the team, and this one is just as epic as any rider (maybe even more so). Brad Alband is back at ThrityTwo. Read about it in their press release.